Pitch retargeting is revising, refurbishing, deleting, and adding, to make your story more exciting, and resending it to the existing or a wider set of reporters or publications.

Stop spending time on excel sheets and random cold calls, and invest in creating more stories for your brand.

Behind every exceptional product is rigorous labour, tech, time, and investment. You’ve put your heart and soul into the product, and now it’s only natural that you would want it to make an impact on your target audience.  Unfortunately, 25 to 45 percent of products fail after their launch. You may ask, why? Because, besides […]

In the fast-changing world of Public Relations, having a PR calendar that helps you plan, schedule and execute your PR activities is critical to the success of your PR strategy. This PR calendar will tell you about all upcoming important dates, themes, and opportunities for PR (Public Relations). Once you identify the dates that are […]

Irina Marciona from Payoneer hosts a webinar with Wizikey on ‘How to Run a Global PR Programme’ Here are the key-takeaways.

According to a report by the Content Marketing Institute, B2B companies are 21-23% more likely to achieve success with their content marketing if they use PR.

Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!