9 Signs Your Comms Team Needs Real-Time Alerts

Media coverage moves fast. If your team is still relying on daily summaries or manual scans to catch up, chances are you’re already behind.

Here are 9 clear signs that it’s time to upgrade to real-time media alerts.

1. 1. You find out about coverage from someone outside your team

If a colleague or customer sends you a link before your monitoring tool does, that’s a warning sign.

• 2. Crises catch you off guard

Misinformation, a viral customer complaint, or unexpected bad press can hit hard. Late reactions can hurt your brand and reputation.

• 3. Your reports are outdated the moment they’re shared

If it takes your team hours to build a report and new coverage appears right after, your process needs a refresh.

• 4. You’re manually Googling for news

If Google Alerts or manual searches are still part of your daily workflow, it’s time for a smarter solution.

• 5. You’re the last to know when your exec is quoted

Mentions of your CXO should be highlighted and shared right away. Not discovered days later.

• 6. You have a global presence but local blind spots

Missing regional or language-specific coverage means missing critical parts of your media footprint.

• 7. Competitor news keeps surprising your leadership

If your leaders are learning about competitor moves on social media, you’re missing the chance to lead the conversation.

• 8. Your inbox is flooded with irrelevant alerts

Too many alerts can be just as bad as none. What you need are curated updates that actually help you take action.

• 9. Your team is always in reactive mode

The best comms teams don’t just respond. They anticipate and align quickly. Real-time alerts help make that possible.

If even one of these signs sounds familiar, it’s time to rethink your comms stack.

Wizikey gives you real-time visibility, smart alerts, and the confidence to lead every conversation.